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なぜ、パソコンの使い方を知りたくて、Wordの本を買ったのか？人の購買行動は不合理を実感 へのコメント
https://presentnote.com/buy-book-about-word-who-wanna-know-how-to-use-pc/
Just another WordPress siteFri, 13 Jul 2018 07:30:15 +0000
hourly
1 https://wordpress.org/?v=6.3.8
神山 より
https://presentnote.com/buy-book-about-word-who-wanna-know-how-to-use-pc/#comment-27
Fri, 13 Jul 2018 07:30:15 +0000http://presentnote.com/?p=327#comment-27このサイトに書かれていることは、かなりレベルが高いと思います
素晴らしい記事です
私なりに母がなぜ「イライラ解消！ワードそっこうワザ９９」を買ったのか分析しました
おそらくタイトルで購入を９割決めているのではないでしょうか
①「イライラ解消！」
ここで一発目で心理トリガーをバチッとひいてますね
自身のPCにイライラして悩んだから書店に来た。まさにベストマッチと感じたのでしょう
②「ワードそっこうワザ９９」
ここは抽象的に裏技＝楽できると考えたのではないでしょうか
ワードという単語は理解できないけど、深く認識してない。脳が認識してないと思います。せいぜいPCにかかわる何か。程度だと思います
PCのジャンルにあるから、大丈夫だろうと思ったのではないでしょうか
このことから、母の人間像は、わからないことがあればすぐに人に聞く人
難しいことはしたくない、楽なことが好きな人
自分自身であまり深く物事を考えず、なんとなく大丈夫で決断する人
性格は温和で協調性がある人
そんな感じがいたします
購入者がそれぞれな依存する求める一番強い欲求
それに合う文章を一発目でバチッと書いていく
それで購入するか決まると思うと人間の脳は面白いですね。
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