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セールスコピーの基礎 | PresentNote

セールスコピーの基礎 一覧

売上を下げてしまう!やってはいけないキャッチコピー7つのパターン

広告で最も重要なパーツ、それはヘッドラインです。キャッチコピーと言ったりもします。日本ではキャッチコピーの方がメジャーな言い方かもしれません...

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商品の価格を安く見せる11の心理テクニック

商品・サービスを売るとき、お客さんに価格を伝えるのを 1 つの大きな壁に感じている人も少なくないでしょう。お客さんにとっても値段は重要な判断...

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売れるキャッチコピーつくる3つの条件とキャッチコピー強力にする3つの方法

広告で最も重要な部分はヘッドライン(キャッチコピー)です。例えば、現代広告の父と呼ばれるデイビッド・オグルヴィは、 ヘッドラインは本文より ...

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広告で使うと危険な7つの言葉

もし、あなたがランディングページやウェブサイト、チラシやダイレクトメールの反応を上げたいと思っているなら・・・。広告費をドブに捨てたりせずに...

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3ステップで商品の魅力を伝えるベネフィットコピーライティング

もし、あなたが商品・サービスの魅力を伝えたいと本気で思うなら、ベネフィットの書き方を身につけた方がいいでしょう。ベネフィットとは、商品・サー...

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商品・サービスの魅力を伝えるコピーライティングの秘訣とは? -ベネフィットライティング-

お客さんが商品に対して求めているもの、それはベネフィットです。 ベネフィットとは? ベネフィット【名詞】 利益、ためになること(もの) 個...

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成約率20倍の差を生むヘッドライン(キャッチコピー)を7つのテンプレートで簡単に書く方法

広告でもっと重要なパーツ・・・そう、それはヘッドラインです。例えば広告の神様と呼ばれる、デビッド・オグルビーは、 『平均するとコピーの本文を...

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あなたのキャッチコピーがお客さんに響かない理由-5段階の商品認知度とは?-

ヘッドライン(キャッチコピー)を書く前には、見込み客があなたの商品やサービスのことをどの程度知っているか、ある程度把握しておく必要があります...

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